You show your style in what you do, how you look, what you say, and how others perceive or react to you.
What’s inside is the substance. Without that you don’t have a resume, profile, book, or whatever you want to show people. But unless you can draw the person in to see the substance it goes nowhere.
Take a moment to think about your business. Imagine what you want your customer to feel when they meet you. Do you want them to feel relaxed or energized? Do you want to look efficient and functional or warm and fun? Do you want your voice to sound warm and passionate about what you do or cool and professional?
Whether you have your own business or you are in the business of looking for a job, working for an employer, or writing you want to find the style that truly reflects the you that you want to present. Notice how your customer or employer reacts to you. Are you getting the result you want?
- Am I presenting my best self for the situation?
- Will I need to check my vocabulary for power words?
- Is it time to revisit my goals to make sure they reflect my values and strengths?
- Are there other opportunities that are a better fit for me?
Style matters because it is how you show yourself to others. Unless you attract your audience with your style, they will never see the real you and what you have to offer your employer or customer.