Employers look for letters that show honesty, enthusiasm, and respect say the Hansen's. Deciding what a person is interested in whether they are a friend or employer is as important as what you have to say. A friend would want to hear something different than an employer would be interested in. Focus your letter on what the person wants or needs to know, and explain it clearly so that it makes sense.
"Your cover letter should simply contain:
- Brief introduction.
- What you do.
- Why you want to work here.
- One or two sentences on why you’re the best candidate (without being arrogant!)." -Erin Cheyne, creative director, Cheyne Creative.