Branding is a snapshot of you that gives your audience something to like and remember about you -- a way to draw in your audience -- to feed a want or need. As you consider your personal brand, think about the impression you want to make. Show your audience how you are unique and why a customer would want buy a product or service from you rather than someone else. You choose how you want your audience to feel about the business of you. Use social media to associate the brand of you with your product or service.
- Share information of interest to your audience, ask questions, and request responses.
- Link your websites and blogs to your social media sites as you post them.
- Ask for recommendations and “likes” after you recommend others.
Your reputation sets you apart from others who offer similar products and services. There are others who want the same job, customer, or client. You will set yourself apart by showing your character, consistency and values. Let your audience know you are the person they want to do business with. Think before you post.
- Is your language and digital demeanor building the reputation you want?
- Are you posting links and articles that fit your values?
- Will the information you are sharing benefit the audience you want to reach?
Social media sites are a little like a neighborhood. You get to know your neighbors through interacting in their environment. You listen to what they say and comment on their contributions. You wouldn’t knock on doors in your neighborhood and ask for a job. You show an interest in your neighbor. The neighbors know you are responsible by looking at the upkeep of your house and yard; and how you work in your community. Similarly in your digital neighborhood people notice if you are keeping your profile up-to-date, whom you are hanging out with, what you are saying, and what you have in common with them. Who do you associate with?
- Find groups, people, and companies with similar values.
- Connect with people who share similar marketing interests.
- Make contact with prospective customers and employers.
- Show the type of employee and business person you are.
A track record shows that you have a history of experience that shows success: sales, promotions, training, conferences, events, skills, or whatever might interest the employer or customer. Your track record shows you are the kind of person with whom they want to do business. You can be trusted, and you will be around when they need you. Social media builds a track record over time.
- Post trainings you attended that update your professional skills.
- Tell what you learned of interest to your audience at a recent conference or event.
- Share challenges and success stories.